黄金棋牌

在職研究生 中國傳媒大學

中國傳媒大學公共關系學(公共關系與輿情治理研究方向)高級研修班招生簡章

學費:3.60萬

學制:1.5年

方式:周末班 

地點:北京  

BEIJING

網上報名
簡介:中國傳媒大學公共關系管理與維護高級研修班,學制1.5年,學費36000元。利用周末授課,大專及以上學歷可以就讀,課程結束可獲得EDP-Media認證結業證書。

  ZHONGGUOCHUANMEIDAXUE(Communication University of China)CHUANGJIANYU1959NIAN,SHIZHONGHUARENMINGONGHEGUOJIAOYUBUZHISHUDAXUE,GUOJIA“SHIJIEYILIUXUEKEJIANSHEGAOXIAO”,“211GONGCHENG”ZHONGDIANJIANSHEDAXUE。XUEXIAOJIANYOUYAZHOUCHUANMEIYANJIUZHONGXIN、OUZHOUCHUANMEIYANJIUZHONGXINDENGGUOJIXUESHUYANJIUJIGOU。ZUOWEIGUONEICHUANMEILINGYUDEZUIGAOXUEFU,BEIYUWEI“ZHONGGUOGUANGBODIANSHIJICHUANMEIRENCAIYAOLAN”、“XINXICHUANBOLINGYUHUANGPUJUNXIAO”。

  EDP-Media(Executive Development Programs of Media)KECHENGXIANGMU,SHIWOXIAOZUIJUYINGXIANGLIDEGAOJIYANXIUKECHENG,XUEXIAOJIANCHI“JIEGOUHELI、CENGCIFENMING,ZHONGDIANTUCHU、TESEXIANMING,YOUSHIHUBU、XIANGHUZHICHENG”DEXUEKEJIANSHESILU,CHONGFENFAHUICHUANMEILINGYUXUEKETESEHEZONGHEYOUSHI,XINGCHENGLEDUOXUEKEXIEDIAOFAZHAN,XIANGHUJIAOCHASHENTOUDEXUEKETIXI,SHIWEIMANZUCHUANMEILINGYUGAOCENGGUANLIZHEDEZHISHIXUQIUERSHELIDEJIAOYUXIANGMU。ZHONGGUOCHUANMEIDAXUEPINGJIEQIZAICHUANMEI、WENHUA、YISHUJIAOYULINGYUQIANGDADESHILI,ZHUANMENWEIXIANGGUANLINGYUDAZAOJINGYINGRENCAI。


一、研究方向

  GONGGONGGUANXIYUYUQINGZHILI


二、課程優勢

  ◆YOUSHIZHUANYE、QUANGUOSHOUWEI

  WOXIAOGONGGONGGUANXIXUESHI“QUANMEITISHIDAIXINXINGGONGGUANRENCAIDEYAOLAN”,GONGGONGGUANXIYANJIUYUGUONEILINGXIANSHUIPING,ZAIGONGGUANJIEJUYOUJIAODAYINGXIANG。

  ◆YILIUXUEFU、QUANWEIKECHENG

  YONGYOUYIZHIKEXUE、ZHISHIHEZHUANYEJIEGOUHELI、XUELICENGCIGAO、KEYANNENGLIJIAOQIANGQIESHIJIANJINGYANFENGFUDEZHUANJIADUIWU,YUXINHUASHEXINWENFAZHANGONGSILIANHECHENGLILEGONGGUANYUQINGYANJIUSUO。

黄金棋牌  ◆SHIZHANJIAOXUE、ZIYUANDUXIANG

  ANLISHI、QUANJINGHUDONGSHIJIAOXUE,KAISHEMONIKETANG,ZHUANYEKEBEINARUJIAOYUBU“YOUZHIJIAOXUEZIYUANKU”,YONGYOUXUNIYANBOSHI、XINLICESHISHIYANSHI、GONGGONGGUANXIYANJIUSUO、QIYEXINGXIANGSHEJISUODENGDUOGEXIANJINSHIYANSHI。

  ◆LUNTANJIANGZUO、DAJIANRENMO

黄金棋牌  CANJIAKECHENGXUEXIDEXUEYUANJINRUXIAOYOUKU,KEGONGXIANGXIAONEILUNTAN、JIANGZUO,TISHENGXUESHIYUSHIYE,XUEXIDETONGSHIDAJIANRENMOPINGTAI,YOUZHUYUZHIYEJINSHENGYUGERENFAZHAN。


三、培養方式與課程

黄金棋牌  1、XUEZHI1.5NIAN;

黄金棋牌  2、XUEXIFANGSHI:MIANSHOU;LIYONGZHOULIU、RI,HUOMEIYUEJIZHONGSHANGKE;

課程編號課程科目
通識課程(4門)
CUC51001中國傳統文化與企業管理 Chinese culture and enterprise management
CUC51002戰略管理               Enterprise strategic management
CUC51003商 法  Commercial law
CUC51004倫理學   Ethics
專業課程(10門)
CUC55001廣告學  Advertising
CUC55002新聞傳播史(中外) History of News Communication (Chinese and Foreign)
CUC55003公關原理  PR principle
CUC55004公共關系與媒體  Public relations and media
CUC55005廣告傳播學  Advertising communication
CUC55006政府公關  Government public relations
CUC56001網絡公關(網絡廣告、網絡活動) Network public relations
CUC56013新聞發言人  News spokesman
CUC56010公關策略與實務     PR strategy and practice
CUC56003公共關系與企業管理 Public relations and business management
實踐與活動
學員拓展活動 Student development activities班級季度郊游 Class quarter outing
學術交流 Academic exchange校友俱樂部沙龍 Alumni club salon

黄金棋牌  *KECHENGGENJUZUIXINREDIANJIPEIYANGFANGANJINXINGDIAOZHENG


四、培養目標

黄金棋牌  ZHENDUIZHENGFUJIGUAN、QISHIYEDANWEIJINXINGGONGGONGGUANXIGONGJU、JISHU、JIQIAOYUCELVEDEXITONGJIAOXUE,LEJIEGONGGUANHUODONGZAIGELEISHEHUIZUZHIZHONGDEYINGYONG,PEIYANGSHEHUIJIXUDEJUYOUGONGGUANYISHIDE,NENGZAIDANGZHENGJIGUAN、GONGGONGGUANLIBUMEN、QISHIYEDANWEI、GUOJIZUZHI、SHEHUITUANTI、CHUANMEIJIFEIZHENGFUZUZHIDENGDANWEICONGSHISHIJIGUANLIGONGZUODEGAOJIGUANLIXINGRENCAI。


五、入學條件

黄金棋牌  1、ZUNJISHOUFA、PINXINGDUANZHENGDEZAIZHIRENYUAN;

  2、DAXUEZHUANKE(HAN)JIYISHANGXUELI;


六、報名手續

  1、TIANXIE《EDP-MediaGAOJIGUANLIKECHENGBAOMINGDENGJIBIAO》 ;

黄金棋牌  2、TIGONG4ZHANG1CUNTONGDIMIANGUANCAIZHAO(LANBAIDIJUNKE);

黄金棋牌  3、BENRENSHENFENZHENG、XUELIZHENGSHUHEXUEWEIZHENGSHUFUYINJIANGE1FEN;

黄金棋牌  4、BAOMINGFEI200YUAN,XUEFEI36000YUAN;

  BEIZHU:YINGERENYUANYINBUNENGWANCHENGXUEYEZHE,SHIWEIZIDONGFANGQIXUEXI,BUTUIXUEFEI。


七、證書授予

黄金棋牌  1、XUEYUANXUEXIQIJIANBIXUYANGEZUNSHOUZHONGGUOCHUANMEIDAXUEDEGEXIANGGUIZHANGZHIDU,XUEXIQIMAN,ZONGHEKAOHECHENGJIHEGE,WANCHENGZHIDINGXUEFEN,SHOUYUEDP-MediaRENZHENGJIEYEZHENGSHU。

  2、FUHETIAOJIANZHEKEJIXUDUIJIESHENQINGZHONGGUOCHUANMEIDAXUEMBA/MPAYANJIUSHENGBIYEZHENGHESHUOSHIXUEWEIZHENG。

  3、FUHETIAOJIANZHEKEJIXUDUIJIESHENQINGZHONGGUOCHUANMEIDAXUETONGDENGXUELISHUOSHIXUEWEI。

聯系我們

聯系老師:李老師

咨詢電話:18911429261

咨詢微信:

李老師

報名郵箱:edu@hjkangda.com

SHANGYIPIAN:MUYOUGENGDUOLE

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